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Strengthen Leaders. Transform Teams. Cultivate Culture

Top Executive Coaching in MENA

Yinomai offers transformational executive coaching and leadership development programs for C-suite leaders and multinational organizations across the UAE, GCC, and Middle East, all backed by research and grounded in evidence-based methods.

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Meet Wafa Bassili

Partnering with Leading Organizations in the MENA region

YINOMAI provides high-impact coaching and development solutions in MENA for executive teams and culture-navigating growth and change.

We serve a diverse clientele, including multinationals across sectors including Government, Healthcare, FMCG, Aviation, and Telecom in the Middle East.

C Suite Leaders

Navigating new roles, broader mandates, or expanding their influence across the region.

Transforming Organizations For Growth

Organizations in the MENA region undergoing merger, transformation, or cultural evolution.

Building Teams

Leadership teams building cohesion, trust, and shared accountability — moving beyond fragmented ways of working.

Years Of Expertise
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Plus Hrs. Coaching
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Grounded Presence, Strategic Depth, Your Executive Coach in the MENA

Wafa Bassili is an ICF-certified leadership & executive coach based in Dubai, bringing over 25 years of cross-sector experience in the MENA region.

Her corporate foundation was shaped at Nestlé Middle East, where she led complex projects while navigating the unspoken dynamis that shape leadership and culture.

She offers a unique blend of corporate acumen and coaching excellence, helping leaders across the entire MENA region to reconnect with who they are to lead with greater impact.

CPCC, PCC, ORSCC (Certified Professional Co-Active Coach, Professional Certified Coach, Certified Organization Systems Coach)
Master's in Social Psychology
️ 2,000+ Hours of Coaching Experience in the MENA region
Fluent in English, Arabic, and French - serving a multilingual client base.

Empowering C Suite Leaders to Achieve Exceptional Results

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Our Professional
Coaching Solutions, in The Middle East

Executive Coaching Dubai

Enhance executive presence and strategic thinking for leaders in the MENA region.

Ideal for navigating high-stakes leadership mandate roles and complex stakeholder dynamics prevalent in the regional business environment.

  • Enhanced Presence
  • Strategic Insight
  • Transition Support

Team Coaching MENA

Move your team from surface coordination to deep commitment.

We specialize in strengthening team effectiveness in Dubai by uncovering hidden dynamics, rebuilding trust, and clarifying roles for cohesive performance in multicultural settings.

  • Strengthen Trust
  • Connect across silos
  • Foster Accountability

Culture Transformation

Transform your organizational culture from unspoken norms to shared ownership.

We help companies in the UAE and Saudi Arabia integrate their identity with operations to create meaning and belonging, especially post-merger or during rapid growth.

  • Live Values
  • Reveal Norms
  • Strengthen Identity

Systemas Sensitive, Insight Led, A Tailored For Middle East Markets

Our process is designed to respect the unique cultural and business nuances of the GCC and wider MENA region. We begin by listening to your specific organizational system.

Tailored Solutions

We customize our coaching strategies to align with your organizational goals and culture.

Proven Impact

Our clients experience measurable improvements in leadership effectiveness and team dynamics.

Trusted by Leading Regional and Global Organizations

“I was fortunate enough to be coached by Wafa as part of a leadership development program at work. To say that it was a beneficial experience is an understatement. Wafa has an amazing ability to lead and guide you to an area where you are able to elevate yourself to a greater level of performance. I continually use the lessons that I learned from Wafa both in my private and professional lives. Despite finishing the program some time ago, Wafa continues to regularly touch base with me. That’s commitment!”

Mark Scoble

Etihad Airways
“Wafa is probably one of the very few leadership coaches who enjoy a full set of unique coaching skills, techniques and a unique personality. Her extremely influential character, as well as her coaching style have radically contributed to my career progress.”
Fadi EI Jurdi
MBC
“Wafaa team coached our Department at Al Nabooda Automobiles LLC. During the sessions she was able to bring some of the colleagues out of their shell and speak what was in their mind. She was able to assist and guide the team to acknowledge what the problems were and come up with ways of how to solve them. Where we are and where we want to be. She helped us recognize that we were unknowingly practicing the 4 horseman more often than we thought we did. She helped us understand one another more and helped us establish where we want to be and ways on how to get there. She made a huge impact on the teams relationship with one another which resulted to an increase in productivity as well as a sense of belonging. Her coaching sessions made a huge impact in my personal and professional life. Wafaa is very good at what she does, she sees things before we realize it and the results are evident after the coaching sessions. She is one of the best coaches I have met.”
Sabahatt Habib
Al Naboodah Group

Some Of Our Regional and International Partners

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Ready to Elevate?
Strengthen Leadership and Culture in Your Organization?

Based in Dubai, we work with clients across the GCC North African region..  Schedule a complimentary introductory call to explore our executive coaching and team development programs.

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Leadership, teams and Transformation Coaching Dubai, UAE

Based in Dubai, we work with clients across the UAE, Saudi Arabia, and the GCC. Schedule a complimentary introductory call to explore our executive coaching and team development programs.

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